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Collin Russell

Author file · Writing

Collin Russell

Innovation & Marketing Engineer, Cortado Group

Collin brings a rare mix of marketing operations, software development, automation, and systems design to Cortado Group's go-to-market execution. He builds the infrastructure behind faster work - live web apps, AI integration operations, publishing pipelines, and automation that removes manual drag across teams.

On the blog he covers the writing itself: what makes a voicemail script, follow-up email, or opening line actually land.

Writes about
  • Sales copywriting
  • Voicemail scripts
  • Messaging
Published
3 articles
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3 articles by Collin Russell

01 Aug 9, 2026 Mail-Merge Meets AI: Why Your Voicemail Script Shouldn't Be Regenerated Every Time You Change Reps Artificial intelligence should write the substance of a voicemail once, and let simple mail-merge handle everything that changes between reps and territories. 02 Aug 6, 2026 The Anatomy of a Great Voicemail Script (and How AI Writes One in Seconds) A good voicemail script has a specific structure. Here's what it is, and how artificial intelligence assembles one from a dossier without ever sounding like a template. 03 Aug 3, 2026 Voicemail Is Not Dead: It's Just Read, Not Heard Voicemail transcription quietly changed the channel. A message that reads well now matters more than one that merely sounds good.