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Notes on artificial intelligence, sales prep, and getting past voicemail.

How SDR Motion uses artificial intelligence to research every call, and what it's teaching us about AI, cold outreach, and closing the gap between a name on a list and a real conversation.

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Latest · Aug 9, 2026 · Writing · Collin Russell

Mail-Merge Meets AI: Why Your Voicemail Script Shouldn't Be Regenerated Every Time You Change Reps

Artificial intelligence should write the substance of a voicemail once, and let simple mail-merge handle everything that changes between reps and territories.

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Aug 8, 2026 · Artificial Intelligence · David Russell

AI Research You Can Trust: How SDR Motion Sources and Cites Every Insight

Artificial intelligence that makes things up is worse than no research at all. Here's why every insight in a dossier is tied back to a real, checkable source.

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Aug 7, 2026 · Marketing · Alex Kerlek

Multi-Tenant AI: Why Agencies Need Separate Pitch Profiles Per Client

Running artificial intelligence-assisted prospecting for more than one client means keeping every pitch, persona, and prospect list cleanly separated. Here's why that's a data model problem, not just a UI preference.

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Aug 6, 2026 · Writing · Collin Russell

The Anatomy of a Great Voicemail Script (and How AI Writes One in Seconds)

A good voicemail script has a specific structure. Here's what it is, and how artificial intelligence assembles one from a dossier without ever sounding like a template.

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Aug 5, 2026 · Communications & Press · Sammi Perry

From Objection to Opportunity: Using Artificial Intelligence to Prep for Pushback

The best objection handling starts with better discovery questions, not a memorized rebuttal. Artificial intelligence can prep a rep with the pushback pattern their persona raises, so the call opens right instead of ending in a canned comeback.

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Aug 4, 2026 · Marketing · Alex Kerlek

Buyer Personas 101: Why Your AI Talking Points Are Only as Good as Your Persona

Artificial intelligence can synthesize great talking points, but only from a persona that actually describes how the buyer thinks. Garbage persona in, generic talking points out.

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Aug 3, 2026 · Writing · Collin Russell

Voicemail Is Not Dead: It's Just Read, Not Heard

Voicemail transcription quietly changed the channel. A message that reads well now matters more than one that merely sounds good.

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Aug 2, 2026 · Artificial Intelligence · David Russell

How AI-Generated Dossiers Make Pre-Call Research Actually Happen

The "20 minutes to 20 seconds" pitch oversold it. The real story is research getting done consistently instead of skipped - a smaller, more honest win.

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Aug 1, 2026 · Artificial Intelligence · David Russell

The Rise of Artificial Intelligence in Sales Development: What's Actually Changing

Artificial intelligence in SDR tooling isn't about replacing reps - it's about removing the research bottleneck that keeps them from making more high-quality calls.

Line-art illustration of a phone handset ringing out toward a voicemail cassette icon, one sound wave highlighted in lime green

Jul 31, 2026 · Communications & Press · Sammi Perry

Most Cold Calls Go to Voicemail - Here's What the Data Actually Says

The commonly repeated "95%" voicemail stat doesn't hold up under real data - and neither does the idea that voicemail itself is what earns the callback. Here's what the numbers actually say.