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Sammi Perry

Author file · Communications & Press

Sammi Perry

Marketing Manager, Cortado Group

Sammi leads communications and outreach at Cortado Group, building market visibility through events, podcasts, and audience-first storytelling. Her background spans public relations, media strategy, and political communications - which is to say she has spent her career getting messages through to people who didn't ask for them.

On the SDR Motion blog she covers the communications side of selling: what earns a call back, how buyers actually respond, and how to handle the conversation when it pushes back.

Writes about
  • Events & press
  • Outreach communications
  • Cold calling
Published
2 articles
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2 articles by Sammi Perry

01 Aug 5, 2026 From Objection to Opportunity: Using Artificial Intelligence to Prep for Pushback The best objection handling starts with better discovery questions, not a memorized rebuttal. Artificial intelligence can prep a rep with the pushback pattern their persona raises, so the call opens right instead of ending in a canned comeback. 02 Jul 31, 2026 Most Cold Calls Go to Voicemail - Here's What the Data Actually Says The commonly repeated "95%" voicemail stat doesn't hold up under real data - and neither does the idea that voicemail itself is what earns the callback. Here's what the numbers actually say.