Author file · Artificial Intelligence
Distinguished Innovation Fellow, Cortado Group
David is a Distinguished Innovation Fellow at Cortado Group with more than twenty years in applied AI, software delivery, and product leadership. His work focuses on turning proprietary frameworks and applied AI into scalable tools that improve performance and maximize ROI - including the engineering behind SDR Motion itself.
He writes about artificial intelligence in sales development: how the research, citation, and generation systems actually work, and where the field is heading.
3 articles by David Russell
02
Aug 2, 2026
How AI-Generated Dossiers Make Pre-Call Research Actually Happen
The "20 minutes to 20 seconds" pitch oversold it. The real story is research getting done consistently instead of skipped - a smaller, more honest win.
03
Aug 1, 2026
The Rise of Artificial Intelligence in Sales Development: What's Actually Changing
Artificial intelligence in SDR tooling isn't about replacing reps - it's about removing the research bottleneck that keeps them from making more high-quality calls.