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Alex Kerlek

Author file · Marketing

Alex Kerlek

Head of Marketing, Cortado Group

Alex is Head of Marketing at Cortado Group, with experience spanning strategic brand marketing and hands-on performance marketing and revenue operations. He has built and executed go-to-market programs in fast-moving environments where prioritization is everything.

He writes about the marketing foundations under good outbound: personas, positioning, and pitch strategy.

Writes about
  • Growth marketing
  • Buyer personas
  • Revenue operations
Published
2 articles
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2 articles by Alex Kerlek

01 Aug 7, 2026 Multi-Tenant AI: Why Agencies Need Separate Pitch Profiles Per Client Running artificial intelligence-assisted prospecting for more than one client means keeping every pitch, persona, and prospect list cleanly separated. Here's why that's a data model problem, not just a UI preference. 02 Aug 4, 2026 Buyer Personas 101: Why Your AI Talking Points Are Only as Good as Your Persona Artificial intelligence can synthesize great talking points, but only from a persona that actually describes how the buyer thinks. Garbage persona in, generic talking points out.